Enhance the adoption of social media in your company by stating how it benefits the individual employee.
The adoption of social media tools is enhanced in an organization when employees understand how they will personally benefit from use of such tools. One benefit to employees from using social media is improving “their” standing in the organization or increasing “their” visibility (in a good way) with the leadership team. At my client we have been helping people see how they can use social media tools to promote their expertise and contributions such that it might lead to important recognition, new relationships, and new opportunities. There are many very smart people in the “trenches” that are not well known or well connected in their organizations. Social media tools provides a means through which such people can get the (positive) attention of people that they otherwise would never have had a chance to meet.